Web Site Promotion and Marketing

You have a domain, a hosted website and a company product or service behind it. Now you need to ensure you not only attract traffic, you need to ensure you attract the right traffic. The right traffic is NOT casual browsers who stumble upon your site and quickly close their browser window. The right traffic IS those specific people that are looking for exactly what your company supplies.

Some of this traffic can be had for free and involves a lot of hard work and time. The remainder of this targetted traffic can be bought. The balance of this is purely down to your budget, expectations and how quickly you wish to receive the right traffic to your web site.

XLed Limited have vast experience in web site marketing and promotion and can provide a service for you to get the best out of your web site from simple advice to managed marketing campaigns.

What we can do for you

Search Engine Optimization (SEO) is a way to increase traffic by making sure you are indexed by the search engines, and then trying to increase your ranking. We make sure your site is "search engine friendly" and that the search engines can index your site. We check that your META tags are in order and correct. We create a list of keywords that you would like to key in on and make sure those words/phrases are incorporated into your site. We also try to keep your keywords as specific as possible. It is extremely hard to rank high for broad keywords. We make sure the content you have on your site is quality content and grammatically correct.
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Web Directory Listing gets your site listed in as many web directories as possible. Web directories are sites that list sites by categories. We try to find some free-to-list directories that specialize in your industry. We will then manually add listings to these directories as it is proven to be the best method. (Beware automated directory and link listing services, these can damage your overall ranking). Getting into these directories can also help with search engine ranking. Pay-to-list services such as the the Yahoo Directory is probably the best overall directory but it's expensive to list there.
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Link Exchanges are reciprocal relationships with other web sites. The most valuable of these links are those from related content sites with a high search engine ranking themselves. The more links you get, the more exposure you get, the more chances that people will come to your site. The idea behind a link exchange is you find other sites that compliment your site, and then contact the owner to see if they will put a link to your site on their site. In return, you add a link on your site to their web site. This has been an integral part of the internet for years and it is a proven way to increase traffic. We can provide you with a list of suitable websites after analysing your web site or we can perform the procedures on your behalf.
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Writing Articles and Newsletters is a very good way to bring people back to your site, though it helps if you have a good hook. Providing a newsletter or articles on your site that people would be interested in reading is a good start. Another good idea is to have a blog. Everyone else has one, so why not you?
We can provide you with the necessary pages to easily create on-site articles, send newsletters to a marketing database and start an easy to update Blog.
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Cost Per Click (CPC) Advertising is now embedded in every proactive company's web strategy. An account is created at companies like Google and Yahoo and you create Ads based on your chosen keywords. These Ads are shown whenever somebody searches on those keywords and are also shown on sites who have opted to show your Ads. You only incur a charge when a visitor clicks on the Ad and is directed to your site. It is an invalluable and cost effective way to get the right targetted traffic to your web site. We can set you up an account at the main venues and provide you with training and help to get you on your way or we can manage your whole campaign; you just set the budget!
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Affiliate Programs are also known as Affiliate Marketing or Multi Level Marketing amongst others. It is a proven way to attract targeted traffic to your website and once setup it is very low maintenance and you will only pay commission when your product or service is actually paid for, the traffic itself is free. Not just the large companies are doing it, even small companies are now getting involved. It is similar in Link Exchanging in that another website has a link to your own website but wit the added benefit for them that if their visitor to your site ends up purchasing anything than they will receive commission on the sale as agreed by yourself. We can set you up on a choice of these Merchant Service companies, create your banner and text ads and help you with future updating is necessary.
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Extra note: On the flip side of Google Adwords is Google Adsense, which is where you can place other people's Google Adwords Ads on your site and receive revenue whenever a visitor clicks on them. This is a way of earning extra income but only in the right circumstances. Some clients ask us to design a site specificaly to generate income. It does not really have a place on a Business to Consumer site as it takes visitors away from your site.

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